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Faculty & Research

Assoc.Prof.Dr. Donyaprueth Sriwannopas

Director of English MBA / International MBA/ Accelerated MBA

Assoc.Prof.Dr. Donyaprueth

Contact

Office Hours : Mon 9.00-16.00

Email : donya.nida@gmail.com

Tel. : 02-727-3843

Biography

EDUCATION

1996 - 2001 - Massachusetts Institute of Technology, Cambridge, MA, U.S.A. Ph.D. (Technology, Management and Policy in Telecommunications)

 

1993 - 994 University of Colorado at Boulder, Boulder, CO, U.S.A. 
M.S. (Telecommunications)

1989 - 1993 Thammasat University, Bangkok, THAILAND

AREAS OF SPECIALIZATION

  • Telecommunications Technology, Management and Public Policy
  • Management of Technologies
  • IT system implementation and development
  • Social sciences, business and law
  • Social and Behavioral Science
  • Business and administration
  • Marketing
  • Management
  • Public administration

 POSITIONS HELD

May 2015 - Present Associate Professor Graduate School of Business Administration (NIDA Business School) National Institute of Development Administration, Bangkok, THAILAND

July 2013 - April 2015 Dean School of Management, Asian Institute of Technology, Pathumthani, THAILAND

July 2013 - April 2015 DBA Program Coordinator School of Management, Asian Institute of Technology, Pathumthani, THAILAND

July 2013 - April 2015 IEMBA-VN Program Coordinator School of Management, Asian Institute of Technology, Pathumthani, THAILAND

August 2013 - April 2015 Acting MBA Program Coordinator School of Management, Asian Institute of Technology, Pathumthani, THAILAND

  • Supervised about 120 full-time MBA students each year on all their academic matters.
  • Responsible for all the dual-degree and exchange programs in SOM.
  • Responsible for the overall screening, selection, and admission of new students as well as existing students for exchange programs and scholarship applications.
  • Coordinated faculty members in course and schedule planning.
  • Responsible for the selection and course assignment for visiting and seconded faculty.

November 2009 - April 2015 Associate Professor School of Management, Asian Institute of Technology, Pathumthani, THAILAND

  • Teach courses in the field of Management of Technology, including Technology Policy, Managing and Implementing Electronic and Mobile Commerce, Management of Information System, and International E-business.
  • Supervise graduate students’ research and thesis.

October 2012 - December 2012 MBA Program Coordinator School of Management, Asian Institute of Technology, Pathumthani, THAILAND

  • Supervised about 120 full-time MBA students each year on all their academic matters.
  • Responsible for all the dual-degree and exchange programs in SOM.
  • Responsible for the overall screening, selection, and admission of new students as well as existing students for exchange programs and scholarship applications.
  • Coordinated faculty members in course and schedule planning.
  • Responsible for the selection and course assignment for visiting and seconded faculty.

September 2002 - November 2009 Assistant Professor School of Management, Asian Institute of Technology, Pathumthani, THAILAND

  • Taught courses in the field of Management of Technology, including Technology Policy, Managing and Implementing Electronic and Mobile Commerce, Management of Information System, and International E-business.
  • Supervised graduate students’ research and thesis.
  • Conducted various research projects related to the issue of digital divide and telecommunication policies in Asia.

September 2007 - August 2012 MBA Program Coordinator School of Management, Asian Institute of Technology, Pathumthani, THAILAND

  • Supervised about 200 full-time MBA students each year on all their academic matters.
  • Responsible for all the dual-degree and exchange programs in SOM.
  • Responsible for the overall screening, selection, and admission of new students as well as existing students for exchange programs and scholarship applications.
  • Coordinated faculty members in course and schedule planning.
  • Responsible for the selection and course assignment for visiting and seconded faculty.

SPECIAL HONORS AND AWARDS

Membership in academic and professional associations

  • MIT Alumni Club of Thailand

II. PEDAGOGY

1. Courses Taught at NIDA

  • BA8880 Digital Communication Commerce (3 credits)
  • BA5600 Management of Information System (3 credits)
  • BA 8900 Independent Study

2. Courses Taught at AIT

  • SM60.82 Business Communication, 2(2-0)
    (Average Number of students (both audited and credited): 60)
    (Average Final Grade: B)
    This course covers practical business communications including the simulation games and leadership development. Students learn how to present themselves in business environments and situations
  • SM02.71: Technology Policy and Planning, 3(3-0) (Average Number of students (both audited and credited): 10) (Average Final Grade: B) This course presents the rationale and framework for technology policy formulation and planning. It will also discuss the nature of government intervention and legal provision in the industries related to high technology and how the industries and private sector react to different types of public policy. The course will also cover many topics and examples of current interest related to technologies, including telecommunications policy, energy policy, environmental protection policy, and healthcare policy.
  • SM80.20: Managing and Implementing Electronic and Mobile Commerce, 3(3-0) (Average Number of students (both audited and credited): 30) (Average Final Grade: B) This course focuses on the challenges and opportunities of electronic and mobile commerce by exploring the technology (from a managerial point of view), economic, and regulatory issues related to the implementation phase of E-Commerce and M-Commerce
  • SM90.20 Academic Writing, 2(2-0) (Average Number of students (both audited and credited): 10) (Average Final Grade: B+) This course covers all aspects of academic preparation for doctoral students including reading, writing, and presentation skills.
  • SM02.85: Management of Information System, 3(3-0) (Average Number of students (both audited and credited): 25) (Average Final Grade: B) The goal of this course is to provide a broad overview on the important technical and managerial issues of management information systems (MIS). This course is designed to provide students with a balanced view of management and technology. Students will learn how to apply information technologies (IT)/ information systems (IS) to solve critical business problems in the real business world.
  • SM73.71: Information Technology in Public Organizations, 3(3-0)(Average Number of students (both audited and credited): 30)(Average Final Grade: B) The goal of this course is to provide an introduction to IT for students headed for work in public or nonprofit organizations. This course is therefore heavy on the hands-on technology but will also cover some substantive topics related to the management of IT. Students will gain an understanding of some important issues related to IT planning and management and some systems analysis skills. The class will rely in part on case studies. The majority of the materials are on public sector IT.

III. Conference Papers/Proceedings

(1) XXV International Conference on Trends in ICT, Business Management and Law (TIBML'16) April 26-27, 2016 Bangkok (Thailand)

  • Donyaprueth Krairit, “Regionalizing Digital Commerce: Trends in Southeast Asia.”

(2) NIDA Annual Academic Conference, Bangkok, Thailand, March 31, 2016.

  • “Fixed Telephone Penetration Rate: Time for a New Sustainable Telecommunication Platform Indicator?”

(3) NIDA Business School International Conference, Bangkok, Thailand, March 12, 2016.

  • Donyaprueth Krairit, “Telecommunications Liberalization in Developing Countries: Cases of Thailand and the Philippines.”

(4) International Conference on Economics, Management and Social Study (ICEMSS), Tokyo, September 26, 2015.

  • Donyaprueth Krairit, “Does Class Size Matter in the E-learning Systems?”

(5) e-CASE & e-Tech 2015-Fall, Kyoto, Japan, September 08-10, 2015.

  • Donyaprueth Krairit, “When Interactive e-Learning is too much: The Case of Thailand.”

Books

(1) Donyaprueth Sriwannopas, Digital Marketing Strategies, Chulalongkorn University Printing House, Bangkok, Thailand, 2022. 679 pages.

(2) Donyaprueth Sriwannopas, Digital Commerce Management (2nd Edition), Chulalongkorn University Printing House, Bangkok, Thailand, 2021. 824 pages.

 

Book Chapter

  1. Donyaprueth Krairit and Tim Andrews, E-Technologies in Thailand Chapter in The Changing Face of Multinationals in Thailand, University of Strathclyde, Routledge, U.K., 2008.

 

Refereed Journal Articles

  1. Theera Erawan and Donyaprueth Krairit, “Responsible Tourism Consumption in Thailand: eWOM’s roles,” Journal of Environmental Management and Tourism, v. 11, n. 2, p. 471-485, May 2020. Asers Publishing, ISSN 2068-7729, DOI: https://doi.org/10.14505//jemt.v11.2(42).25 (SCOPUS/SCIMAGO Q3)
  2. Pacharee Jitrawang and Donyaprueth Krairit, “Factors Influencing Purchase Intention of Organic Rice in Thailand,” Journal of Food Products Marketing, Taylor & Francis, 25:8, 805-828, 2019. (SCOPUS/SCIMAGO Q2)
  3. Ananchanok Watchaton and Donyaprueth Krairit, “Exploring university perceptions of IS implementation and attributes of success: a case study of public universities in Thailand,” Information Technology for Development, Routledge, July 2019, p. 1-26. (SCOPUS/SCIMAGO Q1)
  4. Idorenyin Idorenyin Thomas Ukut and Donyaprueth Krairit, “Justifying students’ performance: A comparative study of both ICT students’ and instructors’ perspective,” Interactive Technology and Smart Education, Emerald Publishing Limited, Vol. 16, Issue 1, p. 18-35, 2019. (SCOPUS/SCIMAGO Q2)
  5. Ananchanok Watchaton and Donyaprueth Krairit, “Factors influencing organizational information systems implementation in Thai public universities,” Journal of Systems and Information Technology, Emerald Publishing Limited, Vol. 21, Issue 1, p. 90-121, 2019. (SCOPUS/SCIMAGO Q2)
  6. Attasit Patanasiri and Donyaprueth Krairit, “A Comparative Study of Consumers’ Purchase Intention on Different Internet Platforms,” Mobile Networks and Applications, Springer US, Vol. 24, Issue 1, p. 145-159, 2019. (SCOPUS/SCIMAGO Q2)
  7. Donyaprueth Krairit, “How Social Network Users Actually Spend their Time,” Transylvanian Review, Centrul de Studii Transilvane, Vol. XXVI, No. 27, March 2018, p. 7019-7027. (SCOPUS/SCIMAGO Q2)
  8. Donyaprueth Krairit, “The New Face of Internet User Typology: The Case of Thailand,” Journal of Theoretical and Applied Electronic Commerce Research, University of Talca, Vol. 13, Issue 2, 2018, p.58-79. (SCOPUS/SCIMAGO Q2)
  9. Intiraporn Mulasastra and Donyaprueth Krairit, “Key Factors Impacting Information Quality: An Empirical Study of Thailand’s Healthcare Sector,” International Journal of Business and System Research, Inderscience Publication, Vol. 12, No. 2, 2018, p. 121-147. (SCOPUS/SCIMAGO Q2)
  10. Wiyada Thitimajshima, Vatcharaporn Esichaikul, and Donyaprueth Krairit, “A framework to identify factors affecting the performance of third-party B2B e-marketplaces: A seller’s perspective,” Electronic Markets, Springer, April 2017. (SCOPUS/SCIMAGO Q1)
  11. Sheikh Ashiqurrahman Prince and Donyaprueth Krairit, “Bangladeshi Consumers’ Purchasing Intention towards Organic Meat,” Journal of Global Business Advancement, Inderscience Publishing, Vol. 10, No. 3, p. 305-326, 2017. (SCOPUS/SCIMAGO Q3)
  12. Benjawan Arukaroon and Donyaprueth Krairit, “Impact of ICT usage in Primary-School Students’ Learning in The Case of Thailand, “International Journal of Web-Based Learning and Teaching Technologies,” IGI Publication, Volume 12, Issue 2, p. 21-42, April-June 2017. (SCOPUS/SCIMAGO Q3)
  13. Satakhun Kosavinta, Donyaprueth Krairit, and Do Ba Khang,"Decision making in the predevelopment stage of residential development", Journal of Property Investment & Finance, Emerald Publishing, Vol. 35, Issue 2, pp. 160 – 183, 2017. (SCOPUS/SCIMAGO Q2)
  14. Chartaya Nilplub, Do Ba Khang, Donyaprueth Krairit, “Determinants of Destination Loyalty and the Mediating Role of Tourist Satisfaction,” Tourism Analysis, Cognizant Communication, 21 (2-3), p. 221-236, 2016. (SCOPUS/SCIMAGO Q2)
  15. Abdul Qayyum, Do Ba Khang, Donyaprueth Krairit, “An analysis of the antecedents of loyalty and the moderating role of customer demographics in an emerging mobile phone industry,” International Journal of Emerging Markets 8 (4), p. 373-391, 2013. (SCOPUS/SCIMAGO Q2)
  16. Rachchabhorn Wongsaroj, Donyaprueth Krairit, and Do Ba Khang, “IT Outsourcing and the effects in the Thai Financial Industry,” Information Development Journal, Sage Publication, 30 (3), p. 256-275, 2013. (SCOPUS/SCIMAGO Q2)
  17. Veera Bhatiasevi, Donyaprueth Krairit, and Do Ba Khang, “Acceptance of Open Source Software amongst Thai Users: An Integrated Model Approach,” Information Development, Sage Publication, 29 (4), p. 349-366, 2013. (SCOPUS/SCIMAGO Q2)
  18. Phavaphan Sivaraks, Donyaprueth Krairit and Do Ba Khang, “The effects of e-CRM on 
    customer-bank relationship: The case of Thailand”, International Journal of Electronic 
    Customer Relationship Management    , August, pp. 113-134(22), 2012. (SCOPUS/SCIMAGO Q3)
  19. Phumisak Smutkupt, Donyaprueth Krairit, and Do Ba Khang, "Mobile marketing and consumer perceptions of brand equity", Asia Pacific Journal of Marketing and Logistics, Issue 24, 4, 2012, pp. 539-560. (SCOPUS/SCIMAGO Q2)
  20. Pichet Ritthisoonthorn, Kazi Ahmed, and Donyaprueth Krairit, “Engineering Analysis and Economic Evaluation of Broadband Fixed Wireless Access in Developing Country: Wireless City in Thailand”, International Journal of Services, Economics and Management (IJSEM) Special Issue on: "Design, Integration, and Maintenance of Services for Developing Nations and Economies", Inderscience Publishers, Vol. 4, Issue 1, 2012. (SCOPUS/SCIMAGO Q4)
  21. Phavaphan Sivaraks, Donyaprueth Krairit and John C.S. Tang, “Effects of e-CRM on 
    customer–bank relationship quality and outcomes: The case of Thailand”, Journal of High 
    Technology Management Research    , Vol.22, No. 2, 2011, p.141–157. Awarded the ScienceDirect Top 25 List of Most downloaded articles of the year 2011. (SCOPUS/SCIMAGO Q2)
  22. Phumisak Smutkupt, Donyaprueth Krairit, Do Ba Khang, “The impact of permission-based mobile advertising on consumer brand knowledge”, International Journal of Mobile Marketing (IJMM), Association of Mobile Marketing, Vol.6 No.1 Summer 2011.
  23. Theera Erawan, Donyaprueth Krairit, Do Ba Khang, “Tourists' External Information Search Behavior Model: The Case of Thailand’, Journal of Modeling in Management, Vol. 6, Issue 3, pp. 297-316, 2011. Selected as a Highly Commended Award Winner of the Emerald Literati Network 2012. (SCOPUS/SCIMAGO Q2)
  24. Chung-Chou Tsai, Sununta Siengthai, Vilas Wuwongse, and Donyaprueth Krairit, “Development of Three-stage Methodology for a Strategy-based Integrated Dynamics Model from a Value Chain Reconfiguring Perspective”, Communications in Computer and Information Science, 141, pp. 233-244, 2011. (SCOPUS/SCIMAGO Q4)
  25. Chung-Chou Tsai, Sununta Siengthai, Donyaprueth Krairit, and Lalit M. Johri, “A Computer-Aided Process Simulation Model to Navigate Value Chain Reconfiguration Using a Three-Layered Methodology”, Journal of Information & Knowledge Management (JIKM), vol. 10, issue 04, pages 327-341, 2011. (SCOPUS/SCIMAGO Q3)
  26. Phumisak Smutkupt, Donyaprueth Krairit, Vatcharaporn Esichaikul, “Mobile marketing: implications for marketing strategies”, International Journal of Mobile Marketing (IJMM), Association of Mobile Marketing, Vol. 5 No. 2, 2010, p.126 December 2010.
  27. Pichet Ritthisoonthorn, Kazi M. Ahmed, Donyaprueth Krairit, “Planning of Efficient Wireless Access with IEEE 802.16 for Connecting Home Network to the Internet.” EURASIP J. Wireless Comm. and Networking (EJWCN), 2010. (SCOPUS/SCIMAGO Q2)
  28. Churee Theetranont, Peter Haddawy, and Donyaprueth Krairit, “Integrating visualization and multi-attribute utility theory for online product selection,” International Journal of Information Technology & Decision Making, World Scientific Publishing Company, Vol. 6, No. 4, 2007, p. 723-750. (SCOPUS/SCIMAGO Q2)
  29. Anote Chanopas, Donyaprueth Krairit, and Do Ba Khang, "Managing Information Technology Infrastructure: A New Flexibility Framework", Management Research News, Vol.29, No. 10 (2006). Selected as a Highly Commended Winner at the Emerald Literati Network Awards for Excellence 2007.
  30. Donyaprueth Krairit, “Article Review: e-Government in Thailand,” Regional Development Dialogue, Special Issue on Pro-Poor E-Governance, Published in collaboration with the United Nations Development Program (UNDP)-Asia Pacific Development Information Program (APDIP), Vol. 27, No. 2, Autumn 2006.
  31. Sawai Siritongthaworn and Donyaprueth Krairit, “Satisfaction in e-Learning: The Context of Supplementary Instruction,” Campus-Wide Information Systems, Emerald Group Publishing Limited, Vol. 23 No. 2, 2006.
  32. Sawai Siritongthaworn, Donyaprueth Krairit, Nicholas J. Dimmitt, and H. Paul, “The Study of E-Learning Technology Implementation: A Preliminary Investigation of Universities in Thailand,” Education and Information Technologies, Springer, Volume 11 Number 2, April 2006. (SCOPUS/SCIMAGO Q1)
  33. Nilubon Sivabrovornvatana, Sunanta Siengthai, Donyaprueth Krairit, and Himangshu Paul, “Technology Usage, Quality Management System and Service Quality in Thailand,” International Journal of Health Care Quality Assurance, Emerald Group Publishing Limited, Vol. 18 No. 6, 2005. (SCOPUS/SCIMAGO Q2)
  34. Donyaprueth Krairit, “Digital Divide from the Inside,” International Journal of Information Technologies and International Development (IJID), MIT Press, Electronic version, April, 2005, http://cyber.law.harvard.edu/wsis/.
  35. Sawai Siritongthaworn and Donyaprueth Krairit, “Use of Interactions in E-learning: A Study of Undergraduate Courses in Thailand,” International Journal of the Computer, the Internet, and Management, Assumption University, Vol. 12, No.2, May-August 2004, p. 162-170.
  36. Donyaprueth Krairit, Worraya Choomongkol, and Poondej Krairit, “Smart Card Usage in Thailand: Social And Public Policy Implications,” Information & Security: An International Journal, Procon Ltd., Vol. 15, No. 1, January 2004, p. 21-35.
  37. Kibati, M., and Krairit, D., “The Wireless Local Loop in Developing Regions”, Communications of the ACM, 42 (6), pp. 60-66. (SCOPUS/SCIMAGO Q1) 

Publications

2558 When Interactive e-Learning is Too much: The Case of Thailand, คณะบริหารธุรกิจ

2558 Does Class Size Matter In The E-Learning Systems, คณะบริหารธุรกิจ

2559 Fixed Telephone Penetration Rate: Time for a New Sustainable Telecommunication Platform Indicator?”, คณะบริหารธุรกิจ และสถาบัน

2559 Regionalizing Digital Commerce: Trends in Southeast Asia, คณะบริหารธุรกิจ

2559 Regionalizing Digital Commerce: Trends in Southeast Asia, คณะบริหารธุรกิจ

2559 Survival of a Market Leader in a Regional Integration of Emerging Economies: A Case Study of the Tourism Industry in Thailand, คณะบริหารธุรกิจ

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