Contact

Office Hours : Tue 9.00-16.00

Email : khanyapuss.pun@nida.ac.th

Tel. : 02-727-3964

 

• Doctor of Philosophy, Marketing, 2008, University of Strathclyde, UK. 
• Master of Science, Marketing, 2003, University of Birmingham, UK (Distinction).
• Bachelor of Arts, 2002, Chulalongkorn University, Thailand (Gold Medal).

• Certificate for Digital Marketing, 2020, EMERITUS with Columbia Business School, Columbia University.
• Post Graduate Certificate, Higher Education, 2010, Nottingham Trent University, UK (Commendation).
• Post Graduate Diploma, Research Methodology, 2004, University of Strathclyde, UK.

• Consumer Behaviour
• Branding & Corporate Branding

• College of Management Mahidol University, Thailand
• University of Kent, UK
• Brunel University London, UK
• University of Hull, UK
• Nottingham Trent University, UK

• Brand Advisory at Artmony, Thailand
• Brand Consultancy at Tropicana Oil, Thailand

Publications

Gutierrez, A., Punjaisri, K., Desai, B., Syed Alwi, S.F., O’Leary, S., Chaiyasoothorn, W. and Chaveesuk, S. (2023). ‘Retailers, don’t ignore me on social media! The importance of consumer-brand interactions in raising purchase intention – Privacy the Achilles heel’. Journal of Retailing and Consumer Services, 72, 103272 

 

 Tansuchat, R., Suriyankietkawe, S., Petison, P., Punjaisri, K. and Nimsai, S. (2022). ‘Impacts of COVID-19 on sustainable agriculture value chain development in Thailand and ASEAN’. Sustainability. 14(2), 12985 

 

Boukis, A., Punjaisri, K., Balmer, J., Kaminakis, K. and Papasthatopoulos, A. (2021). ‘Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis’. Journal of Business Research 131, 673-685. 

 

Luo, J., Dey, B.L., Yalkin, C., Sivarajah, U., Punjaisri, K., Huang, Y-A., and Yen, D.A. (2020). ‘Millennial Chinese consumers’ perceived destination brand value’. Journal of Business Research, 116, 655-665. 

 

Dey, B., Sarma, M., Pandit, A., Sarpong, D., Kumari, S. and Punjaisri, K. (2019). ‘Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia’. Production, Planning & Control, 30(10-12), 1019-1031. 

 

Akhtar, P., Kaur, S. and Punjaisri, K. (2017). Chain coordinators' strategic leadership and coordination effectiveness: New Zealand-Euro agri-food supply chains. European Business Review, 29, 515-533. 

 

Dean, D., Arroyo-Gamez, R., Punjaisri, K. and Pich, C. (2016), ‘Internal brand co-creation: The experiential brand meaning cycle in higher education’, Journal of Business Research, 69(8), 3041-3048.  

 

Pich, C., Dean, D., and Punjaisri, K. (2016) ‘Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign’, Journal of Marketing Communication, 22(1), 100-117. 

 

Punjaisri, K., Evanschitzky, H., and Rudd, J. (2013) ‘Aligning employee service recovery performance with brand values: The role of brand-specific leadership’, Journal of Marketing Management, Vol. 29 No. 9/10, pp. 981-1006.

 

Punjaisri, K. and Wilson, A. (2011) ‘Internal Branding Process: Key Mechanisms, Outcomes, and Moderating Factors’, European Journal of Marketing, Vol. 45 No. 9/10, pp.1521 – 1537. 

 

Foster, C., Punjaisri, K. and Cheng, R. (2010) ‘Exploring the Relationship between Corporate Branding, Internal Branding, and Employer Branding’, Journal of Product and Brand Management, Vol. 19 No. 6, pp. 401-409. 

 

Punjaisri, K., Wilson, A. and Evanschitzky, H. (2009) ‘ Internal Branding to Influences Employees’ Brand Promise Delivery: A Case Study in Thailand’, Journal of Service Management, Vol. 20 No. 5, pp. 561-579. 

 

Punjaisri, K., Evanschitzky, H. and Wilson, A. (2009) ‘Internal Branding: An Enabler of Employees’ Brand-Supporting Behaviours’, Journal of Service Management (Best paper from the AMA SERVSIG International Research Conference 2008) , Vol. 20 No. 2, pp. 209-226.  

 

Punjaisri, K., Wilson, A., and Evanschitzky, H. (2008) ‘Exploring the Influences of Internal Branding on Employees’ Brand Promise Delivery: Implications for Strengthening Customer-Brand Relationships’’, Journal of Relationship marketing, Vol. 7 No. 4., pp. 1533-2675. 

 

Punjaisri, K. and Wilson, A. (2007) ‘The Role of Internal Branding in the Delivery of Employee Brand Promise, Journal of Brand Management, Vol. 15, pp. 57-70.  

Punjaisri, K., Alwi, S.F.S. and Kajewski, K. (2019) 'An interpretative enquiry into CEO personal branding on social media'. Academy of Marketing, July, University of Birmingham.

 

Dey, B., Al-Karaghouli, W., Minov, S., Ayios, A. and Punjaisri, K. (2017) ‘Factors influencing customer satisfaction and switching intention: A study of the UK mobile telecom market’. Academy of Marketing, July, Hull, UK. 

 

Gronfula, A., Punjaisri, K. and Ali, M. (2017) ‘The linkage between CSR philanthropy and ethical consumers and its influences on consumer attitudes’. Academy of Marketing, July, Hull, UK. 

 

Punjaisri, K. and Harness, D. (2016) ‘Exploring how young consumers processing snack packaging cues from a phenomenological perspective’, AMS World Congress Marketing, July, Paris, France. 

 

Punjaisri, K. and Harness, D. (2015) ‘The competing roles of brand cues and nutritional information of packaging in influencing young consumer's snack buying decision’, International Vincentian Business Ethics Conference, October, New York, NY. 

 

Punjaisri, K. and Dahl, S. (2012) ‘Advergame and Brand Image: Playing Along or Strategic Game Plan?’, British Academy of Management, September, Cardiff, UK. 

 

Punjaisri, K. (2012) ‘Enhancing Employees’ Service Recovery Performance through Trust-Based Management’, Academy of Marketing, July, Southampton, UK.  

 

Foster, C., Punjaisri, K. and Cheng, R. (2010) ‘Exploring the Relationship between Corporate Branding, Internal Branding, and Employer Branding: An Empirical Study’, Academy of Marketing Brand, Identity and Corporate Reputation Special Interest Group: 6th International Colloquium, April, Barcelona, Spain. 

 

 Punjaisri, K., Evanschitzky, H. and Wilson, A. (2008) ‘Internal Branding: An Enabler of Employees’ Brand-Supporting Behaviours’, SERVSIG International Research Conference, June, Liverpool, UK