Examination of the legal topics relevant to the current business situation, including contracts, legal entities, recruitment, labor, finance and securities, and the international legal environment’s role in trans-national commerce. The impact of laws, legal rights, and ethical issues of management on business.

Concepts and issues involved in the preparation and interpretation of financial statements. Financial reporting in accordance with the generally accepted accounting principles. The use of financial information to evaluate and make business decisions.

Microeconomic and macroeconomic theories applied to decision making and business planning. Analyzing economic cases from Thailand and other countries by studying the relationships of leading economic indicators.

The study of statistical theory and quantitative analysis for use in business decision-making. Topics include the measurement of numerical data, frequency, distribution probability, sampling distributions, confidence intervals, hypothesis testing, ANOVA, correlations, simple and multiple regression models, time series analysis, linear programming, decision analysis, and selective topics in quantitative business analysis.

Basic foundation of information technology and the application and advantages of using it in business planning. The application of information technology in managing and in strategic planning is explored. System development and implementation for organizations.

Marketing philosophy and concepts, marketing plans, marketing strategy for business growth. Market opportunity analysis, evaluation of market attractiveness. Determination of marketing programs and effective marketing control.

Concepts and issues of utilizing accounting information for effective business management decision making. Product costing and its role in strategic decision making. Cost-volume-profit analysis. Planning and control, budgeting, responsibility accounting, balanced scorecard, performance measurement and evaluation. Roles of relevant information for making effective non-routine managerial decisions.

Concepts and issues of utilizing accounting information for effective business management. Analysis of the role of accounting in product costing, costing for quality, budgeting and profit planning, reporting, monitoring, performance evaluation and control of human behavior. Roles of relevant information for making effective non-routine managerial decisions.

The course is an introduction to concepts, techniques and tools for analysis of organization’s operational capabilities, which can be applied in both manufacturing and service organizations. The course provides a holistic view of the operations processes in order to improve productivity, quality and customer value.

The theoretical and working knowledge of derivatives analysis using mathematics and numerical examples in order to improve understanding in derivatives. Introduction to the different types of derivatives: futures, forward, swaps and options. The concept of trading and hedging strategies using derivatives.

Types of securities; sources and types of information used in investment analysis; methods and principles of investment decisions; basic principles and methods of securities and portfolio management of both personal and institutional investment.

The international financial environment and the problems in the management of international finance; exchange rate systems, the international money market, sources of funds for exporters, importers and international investors; management of risk caused by changes in foreign exchange rates; management of assets, liabilities and capital structures.

Problems in business finance; problems in financial management, investment planning, sources of funds; and dividends; with emphasis on the application of theories and financial techniques in problem-solving using case studies.

Special and contemporary topics in business determined and announced by the School before the beginning of each semester. Prerequisite: At the instructor’s discretion

A study of consumer behavior using behavioral science, e.g. anthropology, social psychology, and sociology, in explaining the consumer decision process as well as the crucial factors which have an impact on the consumer decision-making process.

The processes that lead to successful new product development; including opportunity identification and selection, concept generation of new products and services, attribute analysis, concept evaluation, sales forecast and financial analysis, design and development stages, product use and market testing, and launch management.

Basic concepts of the marketing research processes including problem definition, research questions, data collection, analytical techniques, and the presentation of research results.

The analysis of concepts, issues, and methods involved in the marketing of products across national boundaries. Emphasis is placed on distinctive opportunities and constraints that are encountered in an international business environment. International marketing strategies and international marketing management techniques.

The course is a study of transportation systems and management, warehousing, procurement, materials management, distribution, customer service, distribution network design and the integration of logistics activities, and laws and regulations as related to logistics and international trade.

This course focuses on the application of knowledge in the field of management and marketing. By using the knowledge and tools to manage and analyze the market. Problems relating to the commercial use of digital technology. Whether it is technology, management, marketing and legal regulations.

The application of marketing theories in problem solving, planning, policy formulation, strategy and decision-making in marketing, using case studies.

The role and importance of international business, organization and management styles of multinationals; joint ventures and firms dealing with international business; operation expansion strategies, competitor’s analysis; multinational companies’ motivation; political, legal, social, cultural and economic factors which have an impact on international business, problems and conflict solution between a parent company and its subsidiaries.

The social and cultural environmental aspects of business are explored with regard to the analysis of global consumer culture, characteristics of regional markets, and ethical standards of different countries as well as different cultural, audit and ethics training programs. Examimes the cross-cultural problem analysis; management in different cultures in a country, regional culture, and international culture; diffusion of cross-culture affecting policy and strategy establishment. Business negotiation techniques in different cultures; conflict management in business negotiation of different cultures.

The analysis of concepts, issues, and methods involved in the marketing of products across national boundaries. Emphasis is placed on distinctive opportunities and constraints that are encountered in an international business environment. International marketing strategies and international marketing management techniques.

The international financial environment and the problems in the management of international finance; exchange rate systems, the international money market, sources of funds for exporters, importers and international investors; management of risk caused by changes in foreign exchange rates; management of assets, liabilities and capital structures.

An advanced-level capstone course in international business in which students analyze a number of cases using knowledge and skills from previous courses in international business or those with global/comparative content. Explores the problems and practices of decision making in international business operations.

Explores the concepts of creating proposals for project feasibility, business expansion, product line expansion and new business development; covers the steps of a feasibility study, mainly: technical, economic, financial, and management aspects, including preparation and presentation.

Teaches concepts and implications of various quality management philosophies coupled with tools and techniques, which include: quality control, quality improvement, quality assurance, and the integration of quality management in an organization.

The course is a study of transportation systems and management, warehousing, procurement, materials management, distribution, customer service, distribution network design and the integration of logistics activities, and laws and regulations as related to logistics and international trade.

This course will discuss the concepts and frameworks of pricing, factors that influence pricing decisions, pricing and revenue optimization techniques under various business constraints, revenue management, and innovative pricing practices; with an emphasis on how to develop best pricing strategies together with appropriate operational strategies. Students taking this course will be equipped with tools to help identify and exploit opportunities for boosting their firm’s bottom line across a range of business contexts, including retailing, manufacturing, transportation, hospitality, and financial services, among others.

A comprehensive analysis of contemporary Business Intelligence (BI) tools and techniques used in managerial decision-making. This course will also emphasize “Marketing Intelligence”, which is defined as the BI practice of extracting and analyzing business data for accurate decision making in determining market opportunities relevant to the enterprise. Many BI techniques covered in this course include Decision Support Systems (DSS), discrete event simulation modeling, social media analytics, knowledge management, business performance management, expert systems, and how these tools and techniques are related to other types of information systems. Students will develop knowledge on various BI enabling software packages with some hands-on

Since big data promises to turn business data into actionable information, this course will cover a comprehensive analysis of various data mining tools and techniques in the context of most common business application such as sales, marketing, and customer relationship management. These data mining techniques include data manipulation, data exploration, pattern recognition, Neural Networks, Decision Trees, Cluster analysis, Sequence analysis, Association Models, Two-stage modeling, and predictive modeling etc. The focus of this course is hands-on learning of how to use non-statistical (algorithm-based) techniques to solve business problems.

Project management is the most important skill for any IT implementation. This course covers all elements of project management including scope, cost, time, quality, risk, human resource, procurement, communication, stakeholder, and integration management. Another objective of this course is to prepare students to pass the Project Management Professional (PMP®) certification examination. The content of this course is based on a Guide to the Project Management Book of Knowledge” (PMBOK® Guide). This course will be taught by an instructor who holds PMP certification.